Inspire 2012 is almost here!!

Inspire.

It started out as an idea… What if there was a conference that felt more like a community?  What if instead of flying around the country to hear people from California talk about running their businesses, we gathered photographers from right here in New England and asked them instead?  What if we did it ourselves?  These are the questions that Matt & Enna Grazier asked a few of us, as we all looked at them as if they were nuts.  Brilliant.  But nuts…  If it had been my idea, it probably would have stayed an idea, but the Grazier’s are people of action, and thank God for that!

What began as an idea, a question, grew into a real life conference we called Inspire Boston.  What was an incredible and inspiring two days in Concord with 100 photographers, grew to something more the next year… Inspire Boston 2011.  We added mentoring sessions, shooting workshops, and a vendor lounge and this time 125 people came from all over New England and beyond!

So, here we are, 3 years later, and it’s just 12 days until Inspire 2012 kicks off!  This year, we’ve changed the name from Inspire Boston to Inspire Photo Seminars – since it’s really not just about Boston anymore.  We’ve moved it to the Sturbridge Host so we could have a bit more space and be a little more centralized for our primarily MA/CT attendees.  We’ve got 18 Speaking Sessions, 8 Special Classes (shooting session, portfolio reviews, etc.), a special pre-conference all-day Pictage + ShootQ Bootcamp, an even bigger Vendor Lounge, a mid-conference party with KARAOKE (clearly that was my idea!), one-on-one and roundtable mentoring sessions with the speakers and sponsors, and a killer Wrap-Party at the end!  It is going to be a JAM-PACKED couple of days!!!

I’ll be speaking at Inspire this year on Facebook Marketing Strategies.  If you follow my blog, you’ve probably liked my Facebook page as well (and if not, what’s stopping you?!).  And if you follow both, you’ve probably noticed that I post on Facebook WAY more often than on here.  Facebook just makes it so EASY for me!  It has dramatically changed and grown my business over the last 3 years.  Last year my weddings doubled from the year before, and this year I’m almost entirely booked up for the year already!  I give most of that credit to how I share images and communicate via Facebook – but I guess I’ll give a little of the credit to my photographs too, yeah? ;)  I’ve been super excited to share my Facebook strategies and theories with the Inspire community, and wouldn’t you know it, Facebook went and changed everything about their business pages three weeks before the conference!  So, I’m reworking my talk and trying to learn as much about all the changes as possible, and now I’m even more excited :)  I mean, what better time to talk about how to set up and use a Facebook page than right when everything about them has changed and everyone’s wondering what to do?!  OK, so I’m excited and also a little overwhelmed, but I do think it’s an exciting time to be sharing about this and I’m hoping that it will be really beneficial to everyone to comes to my talk!

If you’re a photographer, and you aren’t signed up for Inspire yet, what are you waiting for?! It’s going to be FUN!  You’re going to meet a TON of awesome local photographers who may just become your nearest and dearest friends (I’ve gone on vacation with ladies I met at Inspire, and don’t get me started on how much I love the Planning Team).  You’re going to LEARN something new!  You’re going to leave feeling INSPIRED and EMPOWERED to make some great changes in your business and maybe even in your life.  It’s not too late to sign up and come be a part of it all!!  I’ve got a $50 off discount code that is good for the first 3 people who use it!  Go HERE and use the code KRISTAPHOTO2012 to get $50 off your registration!  I hope you can come!!!

Facebook

Earlier this year, Constant Contact (the company I use to send out newsletters) interviewed me about how I use social media.   Apparently, they found my “strategy” really exciting and interesting – which came as quite a surprise to me.   I use a hodge podge of social media resources including Facebook, Twitter, Flickr, this blog, my website, emails via Constant Contact, LinkedIn, Tumblr, and just about anything I find.  I probably use Facebook more than anything else though.  I love Facebook – I love being able to connect with old friends, friends who live far away, friends I see all the time, friends I might never hear from again if it weren’t for the site, old clients, new clients, other photographers, my Mom, and all sorts of friends, family & business associates in between.  I love that I can know what’s going on in their lives and feel closer to them, like I know them a little better (and vice versa).  And I LOVE that I can share photos with my clients, with their friends, with my friends & their friends, and so on.  And of course, I love that my friends & their friends can see my work and maybe they’ll think of me when they need a photographer :)  I’ve also booked work because people have seen my photos of their friends, or because my friends recommended me to someone b/c of what they’d seen on fb.  It’s pretty cool!  I mean, it takes some time, but I’d probably be spending that time on fb anyway… at least this way I’ve got work as an excuse ;)

Anyway, Constant Contact recently did a study on small businesses’ use of Facebook and found that most small business owners believe Facebook is even more important than face to face marketing.  Well, Reuters found out about the results, and wanted to do an article – so they called to see if I’d mind being interviewed!  Naturally, I agreed!  I mean, how cool is that?!  You want to interview me about why I love Facebook?  Um, ok!  They even asked me to take a photo of myself at my desk to use with the article, haha!  Check it out…

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I think the article turned out great!  It’s still a little crazy to me, but it’s definitely cool!   You can read the full article here :)  And of course, you can always find me on Facebook here… ;)