Coming off of the heels of another great Inspire Photo Retreats, I’ve been thinking a lot about PURPOSE.
The last two years have been a bit rough, to be honest. Bringing CoCo on as an Associate has been SO AWESOME in so many ways, but it’s also brought a lot of challenges along with it. I’ve found myself bogged down in the work of editing, and running the studio and never feeling like there was enough time to do all of the things I know I SHOULD do… like SHOOT more, train my employees to take over more, wrap up our re-branding project, blogging, networking, budgeting, strategizing, planning and dreaming. Not to mention spending time with friends & family, and leaving my house once in a while! Running my own business is often totally overwhelming, and it’s really easy to forget WHY I’m doing all of this. So, now that I’m finished editing our 2015 work, and I’m officially in the “off-season”, I’m trying to get back to the point.
What is my purpose? WHY does Krista Photography exist?